Saturday, August 31, 2013

Attraction Factor 7: Market Your Talents Shamelessly

  • If you really put a small value upon yourself, rest assured that the world will not raise your price. —Anonymous
  • If you think you're too small to have an impact, try going to bed with a mosquito in the room. —Anita Koddick

How can shameless marketing of yourself be at all related to Attraction? Good question! There is a huge difference between bragging, arrogance and selling vs having confidence in who you are and the value you add to others. Attraction is not a passive process as some might assume.

It is very much an active process — planting seeds, adding value, telling (vs selling), responding and yes, even marketing yourself. I can’t tell you how often I have mentioned to my business friends some of the things I do, and they say, “Gee, I didn’t know you did that, and I just bought that from someone else.” I discovered that being enthusiastic and polite while telling someone what I do—makes a world of difference.
 
I am an executive and life coach, and I help people stop ambushing their own success and get on their fast track to making their dreams come true. I also do personality testing for job recruiting and personal insights that help you define and reach success on your own terms.
 
In this previous short paragraph, I shamelessly told you
  • What I do in a simple, direct manner
  • How I help people in ways that many people need
  • The value I bring with focus and support to make dreams come true

I admit that it takes some practice to say this without sounding haughty or “in your face.” After a while you become fearless in having a normal conversation about what you do, and you become interested in what others do too—you ask them the shameless questions like, “What do you like best about what you do? What do your customers like most about what you do? If you could change one thing that would make the most difference to you, what would it be?”

What would you say shamelessly about yourself to communicate your talents and how you bring value to your work and to the people you encounter?