Campaigning: What I Taught Students…
I taught college level Communication in Society for a while, and one section covered political campaigning and defending yourself politically—which today you should find both amusing and troubling how little has changed since I taught this. Amazing, both major parties run a "how to win a campaign" school, I will include the links later. Here are a few tips on campaigning.
First decide what the issues are, but note that it has to be an existing and well-known issue. Campaign time is not the time to bring up a new issue or establish a new need because it wastes your campaign money on educating the public. The campaign should build your image—good person, dedicated, hard-working, etc.—and reinforce the existing issues (such as immigration, defense, healthcare, education, etc.)
Rules for addressing an issue.
Attacking an issue.
Keep pointing to the need for your opponent to address the issue. Force your opposition to put forth a plan, then attack their plan. Question if their plan will work or cause more problems than it fixes.
Four Steps to Defend Yourself Politically
There are four steps to defending yourself politically, if you do all four steps and it doesn't work, keep repeating them in order until it does. Note that political attacks that use personal issues can produce a smear campaign that doesn't look like a smear campaign (after all, we're just telling you the truth). It has been said that President Nixon followed these four steps exactly:
We also taught about a system that took a candidate from 12th place up to 2nd place in just a few weeks. It was shocking that for this system to work, it required the candidate to listen and respond to a broad range of constituents.
Here are some links on the campaigning schools and info:
Republican campaign school: https://www.gop.com/get-involved/political-education/ This one appears to be operated by the Republican party directly.
This one appears to be operated by consultants whose client list is all liberal/progressives.
Campaign planning manual: https://www.ndi.org/files/Afgh-campaign-planning-manual-ENG.pdf Claims to be for any campaign across the globe, you decide.